established in 1948 on historic
Route 66 at 5606 Santa Monica
Boulevard in Hollywood, California
by Bill Stifter who moved his
small company here from Chicago,
Illinois. Bill speculated that
establishing a business near
a Sears, Roebuck and Company
would help his own business
grow. In fact, the slogan on
old yardsticks reads, “Sears
is across from us.”
Being near an identifiable store like Sears, Roebuck must have been a
good thing. In 1968 the expanding business was moved across the street
to a larger facility at 5657 Santa Monica Boulevard
and the company’s new slogan became, “Sears
is next to us." At the end of 2007, Linoleum City moved to its present location, at a much larger facility, a few blocks down from its previous location, at 4849 Santa Monica Boulevard, 2 blocks west of Vermont.
Bill Stifter: Founder
owned by Bill’s wife, who
remains active in the business,
Linoleum City is staffed by family
members and long-time employees.
The store has grown to a 15,000
square foot warehouse/showroom.
In the early days, the Bohemian Credit Plan—“Everything down
with nothing to pay,” was the only accepted form of payment. Today,
however, most major credit cards, including VISA, Master Charge, Amex,
Discover Card, and approved credit are accepted.
Over the years, the entertainment industry has influenced the buying
pattern for Linoleum City’s huge inventory. The company searches
the world for new and interesting designs and products, staying ahead
of trends in order to meet the needs of professional and residential
buyers, even creating exclusive designs for its customers.
Materials are available for the do-it-yourself customers or arrangements
can be made for independent contractor installation.
Red carpet for the Academy Awards, old fashioned linoleum for a retro
look, home or commercial high tech resilient flooring, hardwood, laminates,
sea grass—Linoleum City, Inc. on historic Route 66 in Hollywood
has what you need.